Consumer Demand for Plant-Based Beauty Products

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Since the onset of the coronavirus, people have not only taken an interest in protecting themselves from COVID-19, but they’re also investing more in their health as a whole. One way in which they’re doing so is through purchasing plant-based beauty products. 

Simply put, if choosing plant-based products, you’re opting for goods that are not produced from animals or animal by-products, nor do they include harmful chemicals. Because of this, they’re not only gentler and safer to use, but they’re also more beneficial to your body and the planet. 

All-natural ingredients

With recent reports showing that veganism is at a record high, there’s no indication it will slow down anytime soon. In fact, veganism is 200% more popular now than it was a few years ago. For this reason, more and more companies are implementing plant-based products into their stores and product lines. 

As far as benefits, vegan products promote the same overall advantages as a vegan diet. Used for centuries, plant-based elements, such as aloe vera, lavender, ginger, mint, and garlic, are components known for healing and remedial purposes. In addition to being all-natural, plant-based products pack a vitamin punch that helps moisturize your skin, fight acne, and provide antioxidants, among other things. 

Healthier overall

Your skin is a giant sponge that absorbs all the products you put on it. So if you use products, such as lotions, make-up, creams, primers, etc., with dangerous ingredients in them, all those toxins get absorbed into your bloodstream.

In the U.S., no law requires the Food and Drug Administration (FDA) to approve cosmetics. This means that cosmetics can contain an abundance of dangerous chemicals without any regulation other than color additives. 

Opting for plant-based products allows you to know exactly what is going into your body and how it will affect your body overall. 

Sustainable packaging

The beauty industry is notorious for generating a large amount of plastic waste. So much, in fact, it significantly contributes to the total amount of excess that ends up in U.S. landfills. Plant-based cosmetic companies are known for their sustainability practices, using packaging that’s eco-friendly, recyclable, and made with renewable energy. So supporting beauty brands that create sustainably, eco-friendly movements can help reduce our carbon footprint. 

A demand for more

Escalating demand for vegan cosmetics among millennials is one of the primary growth stimulants of the market. According to Grand View Research, Inc., the global vegan cosmetics market size is projected to reach USD 20.8 billion by 2025. As globally conscious consumers continue to value the ethical implications of all-natural, plant-based products (and purchase them), the greater the demand for these sustainable, eco-friendly contenders will be in the marketplace

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