Leaping Bunny Certified
What Is The Leaping Bunny Logo?
The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used in the development of any product displaying it.
Why Is The Logo Important?
American consumers want it. Respondents to a 2011 poll overwhelmingly stated that they are more likely to buy a product that indicated it was not tested on animals. More than 65% of people surveyed indicated they are more trusting of independent third-party seals of approval and logos when it comes to finding accurate cruelty-free claims. Verifiable claims are becoming increasingly necessary as more and more companies self-declare that they are "not tested on animals" and have "cruelty-free" status without the assurances offered by certification with CCIC.